Project Part 3

The next stage of my project way to redesign the old theatre company logo. I began my analysing the meaning of the logo, I did this by talking about what each word represents. 'Barn' and 'Field' are the two key words.

Hear is a detailed drawing version of what the original logo looks like, here I am analysing each aspect of it and describing its features.

These are my first attempts at emulating the style of the original logo, I then decided that the looked to similar and realised that I need some inspiration.

- Here is th coloured version of the logo designs.

In order to redesign the logo I needed inspiration, and so I researched an artist (Daniel Gracia / graphic designer) whose style of work I liked.

These are more logos that I later designed. After my first attempt at redesigning the logo for this company I realised that instead of just designing within a square/box shape, I would need to explore with more shapes to get more of a variety.

- Here are some of the logos in more of a refined state.

Here I decided to refine the typography by digitalising them using photoshop and simply erasing the original drawn text and replacing them with a chosen font. After choosing the font I could then manipulate the texts in order for them to fit the logos.

The final process was choosing the correct final outcome which I think works best. These are the designs which I thought worked best. 

I chose this deign as my final outcome, previously the colour of this design was black, white and green but I changes the green to burgundy. I I thought this makes more sense as burgundy/red is a colour more commonly used within theatre instead of green.

Here is the finished logo added onto the 3D design model of the new theatre. Here are some different angles to show the logo in different positions.