Project Part 5

The final part of my project was to make a poster which would be used as a fundraiser to help promote the reconstruction. The aim of this event is to promote awareness of the reconstruction project and also increase the support by attracting an audience and collecting money to help, this is what I want the poster to represent.

I started by researching a little into fundraising and the different techniques that can be useful when planning an event such as mine.

I looked deeper into the theatre that I based my project on and looked at some of the previous events that they have created/accommodated. This was useful as it helped me get more ideas on how to lay out my poster.

- For my event I chose to hold the production of the play (Oliver Twist.) From some brief research that I did on the play, I was influenced and began creating drawings which related to the play. Here are some of my illustrations.

After  I explored which typography would best suit the drawings style of the poster, I decided to go with the font named 'Apple Chancery' for the main title and 'Charlemagne STD Bold' for the rest of the text used for extra information'. 

- I chose both of my designs as my final pieces and decided to do this as a miniature campaign.

Project Part 4

The aim of this section of the project was to create a flyer, which I think would represent the 'Barnfield Theatre' in the best way. I began by researching into different types of flyers looking at sizes, shapes, layouts and also at different designs.

In order to gain some design ideas for my flyer, I conducted a photo-shoot, which focused on plants and flowers as this would then relate to the name of he theatre and what it represents.

From my photo-shoot, I was then inspired by the photos and decided to turn them into hand drawings, from other photos they reminded me of similar plants and so I emulated them and came up with even more design drawings to help with my design process. 

Here are just some of the design drawings.

Next I took my drawings to the next level by slightly digitalising them and turning them more into designs, I did this by using different effects and filters on 'photoshop' software and also by playing a little with the colour adjustments.

Here are some more of the edited designs ideas that I came up with.

Next, one of the final stages was to look at all of the features that would be going into the flyer and to then look at the placement and to work out where everything will go. While doing this I also had to be considering how everything would look as a finished product and of course if I like it or not.

Here are the final outcomes for my flyer project.

(Front)

Finally I added up all the factors that to me, make up an attractive yet informative flyer. This is the back of the flyer, I am showing this side as it clearly shows all of the factors that went into the flyer such as the 3D digital design, the logo the background and the text.

(Back)

Overall I liked the final outcome, I think that to an extent it looks simple yet pristine, although there is one aspect that did not come out as well as I hoped and that is the background design. I hoped that the background design would have a little more presence and make itself more known, but this was not possible as the level of the opacity was just right in order for the text to show up clearly.

Project Part 3

The next stage of my project way to redesign the old theatre company logo. I began my analysing the meaning of the logo, I did this by talking about what each word represents. 'Barn' and 'Field' are the two key words.

Hear is a detailed drawing version of what the original logo looks like, here I am analysing each aspect of it and describing its features.

These are my first attempts at emulating the style of the original logo, I then decided that the looked to similar and realised that I need some inspiration.

- Here is th coloured version of the logo designs.

In order to redesign the logo I needed inspiration, and so I researched an artist (Daniel Gracia / graphic designer) whose style of work I liked.

These are more logos that I later designed. After my first attempt at redesigning the logo for this company I realised that instead of just designing within a square/box shape, I would need to explore with more shapes to get more of a variety.

- Here are some of the logos in more of a refined state.

Here I decided to refine the typography by digitalising them using photoshop and simply erasing the original drawn text and replacing them with a chosen font. After choosing the font I could then manipulate the texts in order for them to fit the logos.

The final process was choosing the correct final outcome which I think works best. These are the designs which I thought worked best. 

I chose this deign as my final outcome, previously the colour of this design was black, white and green but I changes the green to burgundy. I I thought this makes more sense as burgundy/red is a colour more commonly used within theatre instead of green.

Here is the finished logo added onto the 3D design model of the new theatre. Here are some different angles to show the logo in different positions.

Project Part 2

From the influences of the theatre that I researched (Barnfield Theatre) I created a new 3D design concept/ proposal using 'Google Sketchup'. This plan was created in order to move my project further as it would later come to be the design that would replace the current barn field theatre.

- Here are all the stages I went through to complete the design process; 

Finally I began to ad the graphics and the textures to my 3D design, here is where the influences from the original theatre can be more easily recognised, e.g. the textures of the walls and also the logo. 

Project Part 1

 As my project will be based on theatre and architecture, as well as graphics. I first began this project by first looking at research, secondary research to be exact. I researched the theatre industry to give a little insight into how things currently work. I then researched some history by looking at some previous theatre buildings as well as contemporary ones, talking about/ analysing the structures and different components which make up the theatres.

Next I narrowed down my research and decide to focus on a single theatre within my city which is local to me. I code the 'Barnfield Theatre'. As part of further research (primary) I went to visit the theatre, as part of visual recording I took some photographs of both the exterior and the interior.

As part of further exploration I also drew parts of the theatre in detail from observation, here is an example of one of my drawings. 

Another one of my drawing example is this piece made using a white ink pen on black paper. This was done to explore different materials and their effects e.g. I explored using the smudge effect using my fingers.

FINAL MAJOR PROJECT

Finally the end of my course has come, and so my last brief (FMP) was handed. For my final project I decided to base it around architecture with a combination of theatre or rather 'theatre architecture',  this is what I propose; by the end I would have redesigned the logo for a theatre of my choice after having researched it thoroughly. I will first redesign the company logo to represent the new construction plan/ concept, which I will also design using 'Google Sketchup'.

Next I will design a flyer made for the purpose of accompanying the 3D design which explain its new features. Finally I will design a poster as part of a fundraiser. The fundraiser will be based around an event (a play of my choice) to go towards the funding for the construction of my 3D design.

IMPORTANT FILE FORMATS

The most common image file formats, the most important for cameras, printing, scanning, and internet use, are JPG, TIF, PNG, and GIF.

• Digital cameras and web pages normally use JPG files - because JPG heroically compresses the data to be very much smaller in the file. However JPG uses lossy compression to accomplish this feat, which is a strong downside. A smaller file, yes, there is nothing like JPG for small, but this is at the cost of image quality. This degree is selectable (with an option setting named JPG Quality), to be lower quality smaller files, or to be higher quality larger files. In general today, JPG is rather unique in this regard, using lossy compression allowing very small files of lower quality, whereas almost any other file type is lossless (and larger). The meaning of Lossy is discussed Below. Frankly, JPG is used when small file size is more important than maximum image quality (web pages, email, memory cards, etc). But JPG is good enough in many cases, if we don't overdo the compression. Perhaps good enough for some uses even if we do overdo it (web pages, etc). But if you are concerned with maximum quality for archiving your important images, then you do need to know two things: 1) JPG should always choose higher Quality and a larger file, and 2) do NOT keep editing and saving your JPG images repeatedly, because more quality is lost every time you save it as JPG (in the form of added JPG artifacts... pixels become colors they ought not to be - lossy). More at the JPG link at page bottom.

• TIF is lossless (including LZW compression option), which is considered the highest quality format for commercial work. The TIF format is not necessarily any "higher quality" per se (the image pixels are what they are), and most formats other than JPG are lossless too. This simply means there are no additional losses or JPG artifacts to degrade and detract from the original. And TIF is the most versatile, except that web pages don't show TIF files. For other purposes however, TIF does most of anything you might want, from 1-bit to 48-bit color, RGB, CMYK, LAB, or Indexed color. Most any of the "special" file types (for example, camera RAW files, fax files, or multipage documents) are based on TIF format, but with unique proprietary data tags - making these incompatible unless expected by their special software.
  

• GIF was designed by CompuServe in the early days of computer 8-bit video, before JPG, for video display at dial up modem speeds. GIF always uses lossless LZW compression, but it is always an indexed color file (8-bits, 256 colors maximum), which is poor for 24-bit color photos. Don't use indexed color for color photos today, the color is too limited. PNG and TIF files can also optionally handle the same indexed color mode that GIF uses, but they are more versatile with other choices too. But GIF is still very good for web graphics (i.e., with a limited number of colors). For graphics of only a few colors, GIF can be much smaller than JPG, with more clear pure colors than JPG). Indexed Color is described at Color Palettes (second page of GIF link below).
  

• PNG can replace GIF today (web browsers show both), and PNG also offers many options of TIF too (indexed or RGB, 1 to 48-bits, etc). PNG was invented more recently than the others, designed to bypass possible LZW compression patent issues with GIF, and since it was more modern, it offers other options too (RGB color modes, 16 bits, etc). One additional feature of PNG is transparency for 24 bit RGB images. Normally PNG files are a little smaller than LZW compression in TIF or GIF (all of these use lossless compression, of different types), but PNG is perhaps slightly slower to read or write. That patent situation has gone away now, but PNG remains excellent. Less used than TIF or JPG, but PNG is another good choice for lossless quality work.
  

• Camera RAW files are very important of course, but RAW files must be processed to regular formats (JPG, TIF, etc) to be viewable and usable in any way. However, the point is that RAW offers substantial benefit in doing that. The debate goes on, some cannot imagine NOT taking advantage of the greater opportunities of RAW. Others think any extra step is too much trouble, and are satisfied with JPG - my own biased opinion is they just don't know yet. :) More detail Below.We could argue that there really is no concept of RAW files from the scanner. Vuescan does offer an output called RAW, which is 16 bits, includes the fourth Infrared noise correction channel data if any, and defers gamma correction. Vuescan itself is the only post-processor for these. But scanner color images are already RGB color, instead of Bayer pattern data like from cameras. Camera RAW images are not RGB (the meaning of RAW), and must be converted to RGB for any use.