Organic food and drinks

Here are some of my design drawings for the project regarding advertising, these design drawings go towards makings a final poster to advertise an event that will be held with the theme of an organic food festival. Next I intend to experiment with them by adding filters on photoshop, colour, text and to add to different backgrounds.

Here is the start to my Exploration with my design ideas, I have first looked at applying the right colours to the specific drawings.

Advertising Brief

- This is an A3 page that I made as my own introduction into this particular project. The 1st section is about creating a 3D floor-plan /design and maquette of a building that will be used to host my food festival event. 2nd section talks about the next stage which will be to do with the advertising side of things, in this case product packaging.

 The final section also has to do with advertising but this time in a more common form of a leaflet/leaflets. It is explains my exact plan of action for each of the three sections of the project that I will be working on hence the name (Proposition).

New Brief 

- For my next brief I have been given the task of looking further into creating design ideas/ solutions in connection to the advertising assignment that I have just covered. A new aquarium, local fashion store called 'Costal', or a festival of locally grown and made organic food and drink, in my case it will be the organic food idea.

Within the first week I am to investigate research corporate identity in the area that I have chosen, analyse the style of the work and how the logo has been applied and used on various promotional materials and similar businesses to inform my own work.

- For this project I will have to investigate primary and secondary research while giving consideration to the audience; the clients, the product, the medium, the theme and the time/cost. To organise and order these topics I will first need to produce a mind map plan, I will also be producing some design sketches while exploring with different materials, I could also explore other mediums such as; photography or video. For secondary research I can get help from newspapers, books, the internet, local businesses, museums and other options.


- Finally I will need to present my findings and outcomes in a powerpoint to the class group order to share information, this way I will be able to receive feedback from my peers to therefore improve on my design.

advertising

My previous brief was an introduction into advertisement. I began by creating a visual mood board showing all the different types of advertisements that can be seen everywhere from televisions to bus stops and bill boards.

This shows the variations of adverts and the techniques they use to attract attention, also it tells you that not all adverts must look
the same, you can tell this
 by simply observing the mood board.

Before any research material I created a mind map
showing the things that I would need to consider both primary and secondary researching and also for designing.
Its purpose is so that I am reminded of the things I should be looking at and the important things that I should include.

The first part of my research began with looking at advertising agencies (Abbot Mead Vickers) & (Ogilvy) to observe and analyse their style of advertising and the techniques they use. I looked at their images and went into detail about the specific techniques they used.






















Next I researched an artist whose work inspired me and whose style I could incorporate into my own work,in my case it was the style of his illustrations and the level of detail he puts into them.

 I liked the way in which he adds colour to his work, makes it look more realistic so I also wanted to add these traits to my work.

I thought it was important to add some information about the whole world of advertising, the process and how it actually works, so I researched the Advertising Standards Authority (ASA).

I wrote about what happens when an advert is made and that it first has to be analysed by the ASA to see if it is acceptable to be let out into the public.                                                                                

The next step I took was to look at the types of food that I will be basing my project around, also the different techniques within adverts that help to sell the product, this helped lead on to the next area of research which included primary research design drawings.

Ceramic 3D head sculpture Design

This is a photograph of a clay sculpture that I made, here is a version of it in it's natural form, I then manipulated it using the Photoshop software to simply experiment with the different effects that can be implemented.

 

Here is a version where I have used a filter called 'dry brush', this filter doesn't seem like it does much from first looking at it but if you take a closer look you begin to tell that it softens the photograph and removes the rough texture.

Here is a manipulation that I made, I experimented with the 'hue' and the 'saturation' to see the different variations of colours that can be seen within the photo. 



















Here I used a filter called 'plastic wrap' to experiment with the different types of effects that can be created, this particular effect creates a rough texture on within  focused point.






















Finally I experimented with the curves to play with the lighting of the photo and to see what effects are created by using this technique, personally I liked the results as the sculpture appears darker and has a vintage look to it.

Alexander Mcqueen 

Alexander Mcqueen was a fashion designer and a couturier who was from britain, he was also known for having worked for 'Givenchy' as Chief designer from 1996 through to 2001, he was know for bieng the founder and C.E.O of the 'Alexander Mcqueen' label.

 McQueen's most successful and most celebrated and dramatic catwalk show was his 2001 Spring/Summer collection, named VOSS.

 
 Praised for  being one of the youngest designers to achieve the title "British Designer of the Year", which he won four times.

Alexander McQueen had boutiques in London, New York, Los Angeles, Milan, and Las Vegas, and has worked with many different types of celebrities such as;

 

-Nicole Kidman -Penélope Cruz -Sarah Jessica Parker -Rihanna -Ayumi Hamasaki -Namie Amuro -Koda Kumi  -Ayumi Hamasaki and Lady Gaga

Pierre Huygh

Here is a video of his work in June 14, 2007 called the' Art 38 Basel, installation.' In this video it's all about an aquarium project, this specific video is looking at lighting and how it reflects off the life living within the aquarium.

Pierre Huyghe is a french artist born in france in 1962 and studied at 'E cole nationale superieure des arts decoratifs.' He is most known for representing france in 2001 for the'Venice Biennale', where his pavilion, entitled Le Chateau de Turning, he won a special prize from the international jury. Previously to this Huyghe also won the Hugo Boss prize from the Guggenheim Museum.

Paolo Cirio

 

Life-sized pictures of people found on Google maps street view were printed and posted without authorization at the same spot where they were taken.

The posters are printed in colour on thin paper, cut along the outline, and then affixed with wheat paste on the walls of public buildings at the precise spot on the wall where they appear in Google’s Street View image. Street Ghosts reveals the aesthetic, bio political, tactical and legal issues, which can be explored through the artist’s statement and theoretical considerations. The artwork becomes a performance, re-contextualizing not only ready-made informational material, but also a conflict. Ghostly human bodies appear as casualties of the info-war in the city, a transitory record of collateral damage from the battle between corporations, governments, civilians and algorithms.

http://www.youtube.com/watch?v=ExeTJCZ0wyI

http://www.paolocirio.net/work/street-ghosts/street-ghosts.php